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A Japanese Advertising Agency An Anthropology of Media and Markets

A Japanese Advertising Agency An Anthropology of Media and Markets
A Japanese Advertising Agency: An Anthropology of Media and Markets By Brian Moeran
1996 | 336 Pages | ISBN: 0700703314 | PDF | 8 MB
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

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A Heterodox Marxist and His Century Lelio Basso Selected Writings

A Heterodox Marxist and His Century Lelio Basso Selected Writings
A Heterodox Marxist and His Century: Lelio Basso Selected Writings By Leilo Basso (Author), Chiara Giorgi (Editor) Matteo Mandarini (Translator) David Broder (Translator)
2020 | 212 Pages | ISBN: 9004321683 | PDF | 1 MB
Lelio Basso was a major thinker and political leader of Italian socialism; his writings translated for the first time provide highly original contributions on anti-fascist struggles, and a rethinking of Marxism centred on Rosa Luxemburg, Italys radical politics and internationalism.

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A Girl And Her Greens hearty meals from the garden

A Girl And Her Greens hearty meals from the garden
April Bloomfield, "A Girl And Her Greens: hearty meals from the garden"
English | 2015 | ISBN: 1782111700, 006222588X | EPUB | pages: 261 | 111.7 mb
There are chefs whose restaurants I rush to, chefs I have been honoured to cook with, chefs whose recipes I want to use over and over again. April is all of these to me. Read this book, and you will understand why' Ruth Rogers 'Her lovely new book finds her revelling in veg, and all its gloriously colourful, mouth-watering, tummy-filling potential. I defy any curious cook to flick through these delicious pages and not want to get busy immediately' Hugh Fearnley-Whittingstall April Bloomfield - co-owner of the lauded Spotted Pig restaurant in New York - is a chef renowned for her nose-to-tail ethos. But her reverence for sweet peas and bright bunches of radishes matches her passion for the perfect cut of meat. In A Girl and Her Greens, April proves that vegetables can be as juicy, inviting and indulgent as the most succulent steak. From Swiss Chard Cannelloni to Roasted Onions with Sage Pesto, from Kale Polenta to Fennel Salad with Blood Orange, from Braised Peas and Little Gem Lettuce

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A Cultural History of Sport in the Renaissance

A Cultural History of Sport in the Renaissance
A Cultural History of Sport in the Renaissance (The Cultural Histories) edited by Alessandro Arcangeli
English | August 31, 2022 | ISBN: 1350023981 | True PDF | 256 pages | 7.4 MB
A Cultural History of Sport in the Renaissance covers the period 1450 to 1650. Outwardly, Renaissance sports resembled their medieval forebears, but the incorporation of athletics into the educational curriculum signalled a change. As part of the scientific revolution, sport now became the object of intellectual analysis. Numerous books were written on the medical benefits of sport and on the best way to joust, fence, train horses and ride, play ball games, swim, practice archery, wrestle, or become an acrobat. Sport became the visible sign of the mind's control over the physical body, such control often becoming an end in itself with some sports shaped more by decorum than exercise.

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A Cultural History of Sport in the Renaissance (The Cultural Histories Series)

A Cultural History of Sport in the Renaissance (The Cultural Histories Series)
A Cultural History of Sport in the Renaissance (The Cultural Histories Series) by Alessandro Arcangeli
English | August 31st, 2022 | ISBN: 1350023981 | 256 pages | True EPUB | 12.38 MB
A Cultural History of Sport in the Renaissance covers the period 1450 to 1650. Outwardly, Renaissance sports resembled their medieval forebears, but the incorporation of athletics into the educational curriculum signalled a change. As part of the scientific revolution, sport now became the object of intellectual analysis. Numerous books were written on the medical benefits of sport and on the best way to joust, fence, train horses and ride, play ball games, swim, practice archery, wrestle, or become an acrobat. Sport became the visible sign of the mind's control over the physical body, such control often becoming an end in itself with some sports shaped more by decorum than exercise.

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