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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) By Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
2013 | 224 Pages | ISBN: 1422189880 | EPUB | 8 MB
Stop pushing products―and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

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Grüne Infrastruktur Green Infrastructure

Grüne Infrastruktur  Green Infrastructure
Bund Deutscher Landschaftsarchitekten, "Grüne Infrastruktur / Green Infrastructure: Deutscher Landschaftsarchitekturpreis 2015 / German Landscape Architecture Prize 2015"
English, Deutsch | 2015 | ISBN: 3035603294 | PDF | pages: 177 | 399.2 mb
The more intensively we exploit the urban and rural landscape, the greater the demands we place on our environment and what it can provide. Demographic change, shrinking cities, urban expansion, climate change and the transition to renewable energy sources are confronting us with challenges of ever greater magnitude. Solar fields and bio-energy crops are changing the face of the landscape and new traffic and energy infrastructure criss-crosses the countryside. Meanwhile, vast efforts are being made to adapt existing infrastructure to meet changing demands.

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Gentleman Revolutionary Gouverneur Morris, the Rake Who Wrote the Constitution

Gentleman Revolutionary Gouverneur Morris, the Rake Who Wrote the Constitution
Gentleman Revolutionary: Gouverneur Morris, the Rake Who Wrote the Constitution By Richard Brookhiser
2004 | 280 Pages | ISBN: 0743256026 | EPUB | 1 MB
Since 1996, Richard Brookhiser has devoted himself to recovering the Founding for modern Americans. The creators of our democracy had both the temptations and the shortcomings of all men, combined with the talents and idealism of the truly great. Among them, no Founding Father demonstrates the combination of temptations and talents quite so vividly as the least known of the greats, Gouverneur Morris. His story is one that should be known by every American -- after all, he drafted the Constitution, and his hand lies behind many of its most important phrases. Yet he has been lost in the shadows of the Founders who became presidents and faces on our currency. As Brookhiser shows in this sparkling narrative, Morris's story is not only crucial to the Founding, it is also one of the most entertaining and instructive of all. Gouverneur Morris, more than Washington, Jefferson, or even Franklin, is the Founding Father whose story can most readily touch our hearts, and whose character is most sorely needed today. He was a witty, peg-legged ladies' man. He was an eyewitness to two revolutions (American and French) who joked with George Washington, shared a mistress with Talleyrand, and lost friends to the guillotine. In his spare time he gave New York City its street grid and New York State the Erie Canal. His keen mind and his light, sure touch helped make our Constitution the most enduring fundamental set of laws in the world. In his private life, he suited himself; pleased the ladies until, at age fifty-seven, he settled down with one lady (and pleased her); and lived the life of a gentleman, for whom grace and humanity were as important as birth. He kept his good humor through war, mobs, arson, death, and two accidents that burned the flesh from one of his arms and cut off one of his legs below the knee. Above all, he had the gift of a sunny disposition that allowed him to keep his head in any troubles. We have much to learn from him, and much pleasure to take in his company.

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Generation and Utilization of Electrical Energy

Generation and Utilization of Electrical Energy
Sivanagaraju et al, "Generation and Utilization of Electrical Energy"
English | 2011 | pages: 589 | ISBN: 8131733327 | PDF | 15,3 mb
Generation and Utilization of Electrical Energy is a comprehensive text designed for undergraduate courses in electrical engineering. The text introduces the reader to the generation of electrical energy and then goes on to explain how this energy

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General Theory of Relativity

General Theory of Relativity
W.S. Albrecht, "General Theory of Relativity"
English | 2013 | pages: 369 | ISBN: 8131795683 | PDF | 8,2 mb
General Theory of Relativity is the generalization of special relativity to include gravitation. It emphasizes that the law of Physics must be same for all observers and thereby extended it to non-inertial frames. This text is intended as a textbook for the students of Physics at the undergraduate and postgraduate level. It gives equal importance to the mathematical and physical aspects of general theory of relativity and hence strengthening the foregrounds.

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