The Metail Economy 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution (True PDF)
English | 2022 | ISBN: 1264274637 | 241 pages | True PDF | 9.67 MB
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Me tail economy
Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Me tail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Me tail economy.