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Business Journalism How to Report on Business and Economics

Business Journalism How to Report on Business and Economics
Keith Hayes, "Business Journalism: How to Report on Business and Economics"
English | ISBN: 1430263490 | 2013 | 263 pages | PDF | 1247 KB
Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio.

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Bunion (Hallux valgus) Behind the Scenes Foot Pain Series (Reflective Podiatric Practice)

Bunion (Hallux valgus) Behind the Scenes Foot Pain Series (Reflective Podiatric Practice)
Bunion (Hallux valgus): Behind the Scenes: Foot Pain Series (Reflective Podiatric Practice) by David Tollafield
English | July 11, 2019 | ISBN: 1077747616 | 179 pages | MOBI | 2.60 Mb
When it comes to a condition like the bunion there is confusion as to whether to have something done or not. The patient's need for quality information and guidance often plays second place. If you are contemplating bunion surgery, then please read this book first. Let's see if we can avoid surgery, but if not, it is important to make the right decision. David Tollafield, a retired podiatric (foot) surgeon will take you through the corridors behind the scenes in an open appraisal of modern day management of this often painful condition. The book is divided into three parts with 25 external hyperlinked areas for ease of navigation. There are 17 case histories, 3 instructional films made especially for this book on self-management, 23 colour plates, 7 lines drawings and 3 tables.And what some readers had to say...... I had to scratch around the internet looking at blogs, which mainly were American. In fact, had I read your book I may well have saved myself some money. I particularly enjoyed your patients' diaries Your book is extremely well written and I would highly recommend anyone considering surgery to read this first. There was more post-op information than anything that I could find! Nicola Harvey, Registered Nurse and foot surgery patientThis is a very comprehensive book, covering all aspects of hallux valgus surgery. I think it's an essential read for anyone undergoing this type of procedure, explaining things in layman's terms. The 'real' stories answer the age-old question from patients 'Is there someone I can speak to who has had this done?'Mr Tony Wilkinson, Consultant Podiatric Surgeon & Former Dean, College of Podiatry

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British Versions of Book II of Euclid's Elements Geometry, Arithmetic, Algebra (1550-1750)

British Versions of Book II of Euclid's Elements Geometry, Arithmetic, Algebra (1550-1750)
British Versions of Book II of Euclid's Elements: Geometry, Arithmetic, Algebra (1550-1750) by Leo Corry
English | PDF,EPUB | 2022 | 79 Pages | ISBN : 3031115376 | 4 MB
This book discusses the changing conceptions about the relationship between geometry and arithmetic within the Euclidean tradition that developed in the British context of the sixteenth and seventeenth century. Its focus is on Book II of the Elements and the ways in which algebraic symbolism and methods, especially as recently introduced by François Viète and his followers, took center stage as mediators between the two realms, and thus offered new avenues to work out that relationship in idiosyncratic ways not found in earlier editions of the Euclidean text.

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Breaching the Bronze Wall Franks at Mamluk and Ottoman Courts and Markets

Breaching the Bronze Wall Franks at Mamluk and Ottoman Courts and Markets
Francisco Apellániz, "Breaching the Bronze Wall: Franks at Mamluk and Ottoman Courts and Markets "
English | ISBN: 9004382747 | 2020 | 342 pages | PDF | 26 MB
Breaching the Bronze Wall deals with the shara biases that privilege the word of Muslims over the proofs of unbelievers. It describes legal relations across confessions in the Mamlk sultanate and how the Ottoman conquest imposed new, orthodox views on the problem.

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Brand Beauty Unleashed The Value of Aesthetics in Marketing

Brand Beauty Unleashed The Value of Aesthetics in Marketing
Brand Beauty Unleashed: The Value of Aesthetics in Marketing By Roberto M. Álvarez del Blanco
2020 | 210 Pages | ISBN: 036711240X | PDF | 42 MB
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades.Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

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