Building A Strong Brand: Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity by RAZAQ ADEKUNLEEnglish | 2020 | ISBN: N/A | ASIN: B08BVY33KQ | 125 pages | EPUB | 0.19 Mb
Brands are valuable assets, create intangible wealth for the company, institutions, and countries. A brand creates value, promise, and perception of a product or service. First of all, you need to adopt an ideal brand management mindset. Be objective and passionate about the brand with an optimistic mind focusing on building innovative and creative niche. Successful brand management builds on the mind of the customers, managing their perceptions through a structured approach to understand, measure and track the perceive value about the brand. A strong Brand manage to transform the perception into a rewarding consumption experience consistently, even though the essence of the brand evolves to meet the changing in technologies, consumers altitudes and market development.