English | 2022 | ISBN: 1526849003 | 435 pages | True PDF EPUB | 193.23 MB
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.
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English | 2022 | ISBN: 0197604889 | 297 pages | True PDF EPUB | 19.99 MB
This first comprehensive history of America's lottery obsession explores the spread of state lotteries and how players and policymakers alike got hooked on wishful dreams of an elusive jackpot.
Every week, one in eight Americans place a bet on the dream of a life-changing lottery jackpot. Americans spend more on lottery tickets annually than on video streaming services, concert tickets, books, and movie tickets combined.

English | 2022 | ISBN: 1839535113, 978-1839535116 | 420 pages | True PDF EPUB | 58.13 MB
A major use of practical predictive analytics in medicine has been in the diagnosis of current diseases, particularly through medical imaging. Now there is sufficient improvement in AI, IoT and data analytics to deal with real time problems with an increased focus on early prediction using machine learning and deep learning algorithms. With the power of artificial intelligence alongside the internet of 'medical' things, these algorithms can input the characteristics/data of their patients and get predictions of future diagnoses, classifications, treatment and costs.
Evolving Predictive Analytics in Healthcare: New AI techniques for real-time interventions discusses deep learning algorithms in medical diagnosis, including applications such as Covid-19 detection, dementia detection, and predicting chemotherapy outcomes on breast cancer tumours. Smart healthcare monitoring frameworks using IoT with big data analytics are explored and the latest trends in predictive technology for solving real-time health care problems are examined. By using real-time data inputs to build predictive models, this new technology can literally 'see' your future health and allow clinicians to intervene as needed.

English | 2022 | ISBN: 0367706016 | 384 pages | True PDF | 59.58 MB
Environmental laws and regulations are extremely complex and difficult to understand. In order to comply with them, they need to be explained in layperson's terms. The handbook identifies many changes in regulations and recommends ways to apply and implement them. Containing the latest environmental information, this third volume addresses environmental compliance with land and provides a historical perspective to help follow the logical growth and increased complexity of land regulations through time. Structured as a "step-by-step how-to" book, readers will find real-life examples for the most important aspects of language, permit terms, demonstrating compliance, and organization for land projects.
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English | 2022 | ISBN: 1786308347 | 251 pages | True PDF | 11.28 MB
Energy autonomy is an emerging concept that is, as yet, poorly identified in France. It can mean taking ownership of certain issues related to energy, its production, or, indeed, becoming self-sufficient, and it can apply equally to individuals, communities and buildings.
While there are numerous new developments – renewable energies, smart grids and self-consumption – it is becoming difficult to know what this idea of "autonomy" covers, just as it is difficult to define "independence" and "self-sufficiency", which are often associated with it. However, these three concepts are key to thinking about the energy system and deciding its future. Covering distinct ideas, they are often reduced to economic and productive factors. This ambiguity in their meanings is responsible for the misunderstandings, delusions and obstacles that hamper the implementation of the energy transition.

English | 2022 | ISBN: 3132412775 | 492 pages | True PDF | 698.81 MB
The quintessential state-of-the-art atlas on endoscopic approaches to the lateral skull base
The endoscope has become a highly effective tool in the arsenal of ear and skull base surgeons. Endoscopic Lateral Skull Base Surgery: Principles, Anatomy, Approaches by endoscopic surgery masters Daniele Marchioni and Livio Presutti, reflects their development of innovative transcanalar approaches to the lateral cranial base using the external auditory canal as a surgical corridor. This unique atlas is designed to teach and clarify current and emerging endoscopic-assisted surgery approaches to the lateral skull base.

English | 2022 | ISBN: 1839534907, 978-1839534904 | 306 pages | True PDF | 12.33 MB
The latest advances in several emerging technologies such as AI, blockchain, privacy-preserving algorithms used in localization and positioning systems, cloud computing and computer vision all have great potential in facilitating social distancing. Benefits range from supporting people to work from home to monitoring micro- and macro- movements such as contact tracing apps using Bluetooth, tracking the movement and transportation level of a city and wireless positioning systems to help people keep a safe distance by alerting them when they are too close to each other or to avoid congestion. However, implementing such technologies in practical scenarios still faces various challenges.
This book aims to lay the foundations of how these technologies could be adopted to realize and facilitate social distancing to better manage pandemics and future outbreaks. Starting with basic concepts, models and practical technology-based social distancing scenarios, the authors present enabling wireless technologies and solutions which could be widely adopted to encourage social distancing. They include symptom prediction, detection and monitoring of quarantined people and contact tracing. In the future, smart infrastructures for next-generation wireless systems should incorporate a pandemic mode in their standard architecture and design.

English | 2022 | ISBN: 978-1839534089 | 318 pages | True PDF | 19.21 MB
Fuses are designed to operate when over-currents, large and small, occur within electrical equipment; they thus interrupt the flow of current, preventing damage. They are needed for various power electric systems, for stationary and automotive applications, as well as power grid components like PV systems and distribution lines. Different types of equipment and voltages require special fuses, and their behaviour must be understood to guarantee correct choice and safe operation.
For the 3rd edition in 2004, Wright and Newbery's classic had been revised to include pre-arcing and arcing behaviour, retrofitting of fuses, chip and automotive fuses, and insulated gate bipolar transistor (IGBT) protection. Edition 4 includes updates on standards and new applications. Data, standards descriptions and many illustrations have been revised and updated. Chapters cover pre-arcing and arcing behaviour of cartridge fuselinks, constructions and types of low-and high-voltage fuses as well as miniature, plug and other small fuses, various applications, standards, manufacture, quality assurance and inspection.

English | 2022 | ISBN: 0197564178 | 369 pages | True PDF EPUB | 69.92 MB
An increasing amount of usable space on our planet is crowded by humans. Whether we are using the space for permanent homes, vacation homes, travel accommodations, farming, public recreation, transportation, or office buildings, our chronic overuse of Earth's resources is pushing our ecosystem into uncharted territories. This has spurred many species extinctions, and we can expect the losses to continue to grow.
Ecology of a Changed World outlines the importance of species conservation relative to human existence. The book breaks down ecological principles and explains six threats to biodiversity in terms anyone studying ecology, evolutionary biology, environmental science, or environmental justice will understand. Ecologist Trevor Price begins the book by breaking down population growth, food webs, species interaction, and other ecological principles. He draws on examples from agriculture, disease, fisheries, and societal growth throughout each chapter, offering insight into the relationships between demographic transitions, monetary exchanges, and ecosystems.

English | 2022 | ISBN: 1119879728 | 291 pages | True PDF EPUB | 9.1 MB
Embrace the Human Side of Organisational Digital Transformation
Digital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform your organisation into a nimble, digital enterprise with human beings firmly established at the centre of it. The authors draw on complexity theory, anthropology, history, organisational transformation and behavioural science to demonstrate the characteristics that define successful digital organisations.