Canada, Nation Branding and Domestic Politics
Richard Nimijean, "Canada, Nation Branding and Domestic Politics"
English | ISBN: 0367143402 | 2019 | 146 pages | EPUB | 1070 KB
After his Liberal Party's surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about 'Brand Canada' in the Trudeau era.