Strona Główna » Materiały dla 23.07.2022 » Strona 11

Your Boss Is an Algorithm Artificial Intelligence, Platform Work and Labour

Your Boss Is an Algorithm Artificial Intelligence, Platform Work and Labour
English | 2022 | ISBN: 1509953183 | 199 pages | True PDF EPUB | 13.65 MB
What effect do robots, algorithms, and online platforms have on the world of work? Using case studies and examples from across the EU, the UK, and the US, this book provides a compass to navigate this technological transformation as well as the regulatory options available, and proposes a new map for the era of radical digital advancements.
From platform work to the gig-economy and the impact of artificial intelligence, algorithmic management, and digital surveillance on workplaces, technology has overwhelming consequences for everyone's lives, reshaping the labour market and straining social institutions. Contrary to preliminary analyses forecasting the threat of human work obsolescence, the book demonstrates that digital tools are more likely to replace managerial roles and intensify organisational processes in workplaces, rather than opening the way for mass job displacement.

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Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses

Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses
English | 2022 | ISBN: 1398606480 | 289 pages | True PDF EPUB | 14.74 MB
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.

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Training in Ophthalmology, 3rd Edition

Training in Ophthalmology, 3rd Edition
English | 2022 | ISBN: 0198871597 | 641 pages | True PDF EPUB | 294.5 MB
Since the last Edition of Ophthalmology Examinations Review, there has been major new discovery in the understanding of common eye diseases, and new treatments and diagnostic procedures have been refined or newly developed.A revised Edition reflecting these changes is warranted at this time. The aim and scope of the book will be consistent with the previous two editions in that it will provide a broad review for the final year ophthalmology resident and trainees taking the specialist ophthalmology examinations. The book deals primarily with key facts and topics that are important from an examination perspective. Only information and facts that are considered relevant and critical to the exams are covered, with topics that may be of scientific interest, but are not common to exams specifically left out. This book will help the resident organize and synthesize knowledge acquired from various other sources or textbooks. While not meant to replace standard textbooks, enough information is contained within the book to serve as the main revision text nearer the exams.The style and format of this book is intentionally didactic, with questions and short answers. The answer includes a 'model opening statement,' followed by a classification system to aid organization of facts and then by the bulk of the answer in concise short notes. Exam Tips are inserted to provide an insight into how to answer different types of questions and when appropriate, a Clinical Approach section is also included.In the new edition, topics such as new understanding of disease mechanisms, new investigations (e.g. OCT), and new procedures and treatment (e.g. use of anti-vascular endothelial growth factors, new refractive surgical techniques, new corneal transplant) are covered.
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The Veteran's WORK Book How to Transition Out of the Military and Get Hired!

The Veteran's WORK Book How to Transition Out of the Military and Get Hired!
English | 2021 | ISBN: 0985845678| 130 pages | True EPUB | 5.67 MB
Kevin "Dauber" Lacz is a former Navy SEAL sniper, breacher, combat medic and co-author of The Veteran's WORK Book.
When Lacz read The WORK Book, by Bill Hobbs, he immediately realized the need for a version for veterans transitioning out of the military and into a new civilian career. ​ Lacz shared, "Veterans with military experience can be valuable assets in the business world.

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The Robot-Proof Recruiter A Survival Guide for Recruitment and Sourcing Professionals, 2nd Edition

The Robot-Proof Recruiter A Survival Guide for Recruitment and Sourcing Professionals, 2nd Edition
English | 2022 | ISBN: 1398606871 | 265 pages | True PDF EPUB | 13.75 MB
The noise and transparency created by the internet makes it harder to recruit the right people. This second edition will help you become the recruiter that candidates trust and want to talk to.
The Robot-Proof Recruiter shows you how to use a human-first approach to hiring that will help you grab and hold a candidate's attention better than a robot! It contains essential guidance on overcoming obstacles, including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the outreach and candidate experience, and how to use technology to support the candidate's journey from initial outreach, through to application, successful onboarding, and later to alumnus.

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The Plant Propagator's Bible A Step-by-Step Guide to Propagating Every Plant in Your Garden (True PDF)

The Plant Propagator's Bible A Step-by-Step Guide to Propagating Every Plant in Your Garden (True PDF)
English | 2021 | ISBN: 0760369798 | 194 pages | True PDF | 96.77 MB
With easy-to-follow, step-by-step instructions, veteran horticulture teacher Miranda Smith provides a complete reference showing every step for cultivating new plants—whether from seed or cuttings or with techniques such as layering, grafting, and budding.
Propagating new plants from existing ones is not only sustainable but also rewarding for gardeners of all skill levels . The Plant Propagator's Bible offers a solid and complete, go-to reference for expert gardeners but is also a perfect primer for the novice plant lover and horticulturalist.

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The Martech Handbook Build a Technology Stack to Attract and Retain Customers

The Martech Handbook Build a Technology Stack to Attract and Retain Customers
English | 2022 | ISBN: 1398606464 | 257 pages | True PDF EPUB | 12.45 MB
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.
It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.

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The Innovation Mindset Eight Essential Steps to Transform Any Industry

The Innovation Mindset Eight Essential Steps to Transform Any Industry
English | 2022 | ISBN: 023120308X | 321 pages | True PDF | 6.92 MB
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?
Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.

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The Customer-Base Audit The First Step on the Journey to Customer Centricity

The Customer-Base Audit The First Step on the Journey to Customer Centricity
English | 2022 | ISBN: 1613631618 | 219 pages | True PDF EPUB | 10.28 MB
As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.
But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity , experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

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